Media convergence has created an opportunity for lawyers to promote their practices by creating interesting legal content (including audio and visual content). Newspapers worldwide are revving up their on-line content unrestrained by the limited size of the daily newspaper. The e-book tells lawyers in a humorous yet practical way how they can use the "9 Promotional Competencies" to gain exposure for their practices. Written and illustrated by Paul Brennan, an Australian who has practiced law in Europe, North America, Asia and Australia. This is an eBook. Shortly after you place your order, you will receive an e-mail with a link to a URL where you can download the eBook in pdf format. Price: $13.95 Contents: Introduction—Are lawyers boring? Chapter 1: Awake the book within you- How to write a book Chapter 2: The last word on running a seminar-only if you must Chapter 3: What Journalists want-how to be interviewed Chapter 4: How to become a radio legal eagle Chapter 5: How to write a newspaper column Chapter 6: How to write an E-Newsletter that somebody reads Chapter 7: How to get on National TV, once Chapter 8: How to make a humourous legal presentation Chapter 9: Is it worth it? Gauging your PR performance Appendix A: Example of a newspaper legal column Appendix B: Rainmakers guide to the Galaxy Appendix C: Useful Contacts Appendix D: Example of a media release We Have the Time if You Have the Money: How to Promote Your Legal Practice Price: $13.95 Here's an excerpt from the Introduction to We Have the Time if You Have the Money: How to Promote Your Legal Practice: Most people like to stay with the lawyer that they know, sad I know, but it has worked for my wife for the last 25 years. Not that I have heard her say that. If clients do become unhappy, your promotional activity may just bring you to "top of mind." You can speak, write a book or a newsletter or be in the newspapers, or on the radio, or TV, or on internet. I have tried all of these things and I have set out in this e-book what worked for me and what didn’t. First there is something you must know. Many lawyers when faced with an audience or the writing of an article become, well, all "legal" especially when they are with other lawyers. My first newspaper editor,Peter Owen said, "Lawyers—like financial planners, relationship counsellors and chiropractors—always tend to think their prose is purple and their content compelling. In truth, they usually offer little more than boring plugs for their own business." I still find it hard to believe that Peter Owen was right, especially about the chiropractors. I concede that I find it difficult when giving a legal presentation not to throw in everything that I know. In legal presentations "knowing it all" can be a disadvantage (young lawyers please note). If Peter Owen is right, then we lawyers bore the public. In our defence, we do it precisely and confidently. The measure of success of any presentation is did the audience get value and enjoy it. It is not a good speech if the audience feel as if they have been taken hostage, however academically sound or erudite it may seem to us. We Have the Time if You Have the Money: How to Promote Your Legal Practice Price: $13.95